DipM FCIM Chartered Marketer
Experienced copywriter & communications professional
Content marketing gets your audience's attention. Compelling copy gets you results.
It isn't about persuading people to buy something they don't need.
It's about persuading people, who are already looking for something you offer, decide that yours is the right business to buy it from.
It's about differentiation, positioning and branding.
Done well, it helps businesses be less bland. Less meh. Less blendy into the backgroundy.
And don't be giving me any of that, "But, but, but... we're a serious B2B" business.
It doesn't matter what kind of organisation you are, you need to be able to clearly communicate why someone should TRUST you, DONATE to you, BUY from you or even WORK for you.
Trust me, you're making business and sales growth ten times harder for yourself if you don't get this stuff right.
Cut through the noise
People don't want background noise. They want symphonies. Or pop tunes. Or anthems strong enough to make them whip out their hairbrush microphones and rock some air guitar moves.
Be whatever style and tune is right for your brand and your audience. Just please, for the love of all that is good in the world, be anything but the background noise.
Be distinctive. Stand out from the crowd and put your business in a league of its own.
That's what brilliant content marketing, communications and copy will do for you.
And, personally speaking, I've been doing this since before Google was even registered as a domain name. So, you know, we know our stuff around here.
Please, be my guest and take a quick sneaky peek at what makes us different >> to find out more.
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