DipM FCIM CIIC
Experienced communications specialist & copywriter
Content is branding. Copy is sales.
Both are about persuading people, who are already looking for something you offer, decide that yours is the right business to buy it from. But where they are in their decision making process could be wildly different. Some may have stumbled on you and be mildly curious, others may be looking to buy what you sell right now.
Your content and copy should be about knowing your audience, knowing your sales funnel and knowing your competitive market. Differentiation, positioning and branding. The concept isn't difficult, getting it right is where the skill is.
Done well, good written content and copy will give you a tone of voice that helps businesses be less bland. Less meh. Less blendy into the backgroundy.
It really doesn't matter what kind of organisation you are, you need to be able to clearly communicate why someone should trust you, donate to you, buy from you or even work for you.
This isn't about being quirky (unless that fits your brand - in which case, fill your boots). It's about developing and maintaining a consistent tone and style that resonates with your target audience and that they come to recognise and trust.
Cut through the noise
People don't want background noise. They want symphonies. Or pop tunes. Or anthems strong enough to make them whip out their hairbrush microphones and rock some air guitar moves.
Be whatever style and tune is right for your brand and your audience. Just please, for the love of all that is good in the world, be anything but the background noise.
That's what brilliant content marketing, communications and copy will do for you.
And, personally speaking, I've been doing this since before Google was even registered as a domain name. I know my stuff.
Please, be my guest and take a quick sneaky peek at what makes us different >> to find out more.